鹰美中期营收同比增长14.4%，以销售冬季运动服为主_公司新闻

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鹰美中期营收同比增长14.4%，以销售冬季运动服为主

来源：北京绅凯服装浏览：15 【字体：大中小】发布日期： 2016-11-26 17:02:38 打印

美国鹰（02368，HK）11月18日中午发布公告，截至2016年9月30日的6个月内，公司实现营业收入10亿8300万美元，同比增长14.4%；净利润1亿2100万港元，同比增长4.2%，毛利率从2.2%下降到20.9%至23.1%。

上半年，该集团的声誉，主要是生产技术和销售价格较高的冬季运动服，在产品组合调整，销售增长，近14%的增长。本集团的主要销售地区为美国、中国大陆和欧洲，三的总销售收入上半年占82%，和三的地方和销售数量的平均销售价格与去年同期相比。中国的运动装市场在全国大力推进体育政策的快速扩张，但人民币贬值的影响，美国和欧洲的数量的增加是明显的。

集团表示，与去年同期相比，高端产品销售期占总销售额的比例大幅增加，平均销售价格上升，是本集团销售总额增长的主要动力。然而，该集团的重点生产的高端产品，材料成本高，基于行业竞争，价格未能弥补材料的总成本增加，毛利率下降的主要原因。此外，生产成本、最低工资和员工福利不断增加，也侵蚀了集团公司的毛利率。

展望下半年，鹰表示，该集团已投入更多的资源，争取更高附加值的夏季产品，减少季节性因素对盈利能力的影响。

American Eagle (02368.HK) November 18th midday announcement, the 6 months ended September 30, 2016, the company achieved operating income of $1 billion 83 million, an increase of 14.4%; net profit of HK $121 million, an increase of 4.2%, gross margin fell from 23.1% in 2.2% to 20.9%.

The first half of the group's reputation, mainly production technology and sales price higher in winter sports clothes, in the adjustment of product portfolio, sales growth, an increase of nearly 14%. The group's main sales area for the United States, mainland China and Europe, the first half of three total sales revenue accounted for 82%, and the average sales price of three places and the number of sales are compared with the same period last year. Chinese sportswear market in the country to vigorously promote the rapid expansion of sports policy, but the impact of the devaluation of the RMB, the increase in the amount of the United States and Europe is obvious.

Group said, compared with the same period last year, the period of high-end product sales accounted for a substantial increase in the proportion of total sales, increased average sales price, the main driving force for the group's total sales growth. However, the group's focus on the production of high-end products, the high cost of materials, based on the industry competition, prices failed to make up the total cost of materials increased, the main reason for the decline in gross profit margin. In addition, production costs, the minimum wage and employee benefits continue to increase, but also eroded the group's gross profit margin.

Looking to the second half, the eagle said, the group has put more resources to fight for a higher value-added summer products, reduce the impact of seasonal factors on the profitability.

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